AI Clarity
Why your brand might be invisible to ChatGPT — and what to do about it
AI models don't index the web the way Google does. They pull from a different set of signals entirely. Here's how to show up.
AI Productivity
The four AI workflows that actually save time — and the six that don't
After building AI tooling for a dozen teams, a clear pattern has emerged. Most automation theatre fails the same way.
Studio thinking
Why we stay small — and why that's better for clients
The case for the senior studio: less process, more judgment, and you talk to the person doing the work.
More articles coming — follow Trevor on LinkedIn for updates.